To say that there has been an e-commerce revolution in the UAE is a slight understatement. However, before we delve deeper into the broad topic of the e-commerce revolution spreading across UAE, let us recognize the drawbacks of e-commerce in general that was prevalent in the minds of people a few short years ago. This understanding is essential if we ever want to broach the subject of the impact that online commerce has in UAE and the rise of digital markets as well.
Let us face it; every business probably has an online persona in the form of a website. Your digital face is a representation of your personality and with the growing online population, it has become that much imperative to form a suitable website for your website.
There are immense value and benefit in understanding the concept of digital branding in the present virtual-reliant age. But why is branding itself so important?